Re-brand
After changing their name from Psych Associates of Maryland to Bloom Health Centers, the Bloom team wanted to refresh their visual identity and build a new, easier-to-use website. Working with a pastel color palette, my team at Fifteen4 and I created a soothing design scheme that underscored Bloom’s ability to provide access to quality mental healthcare. We then applied that design scheme to a WordPress website that was easy for staff to use, and created a social media campaign to drive traffic to the site.