A collaborative graduate school thesis project. Alli Hedden, Aprille Green, and Maryam Dahaghin and myself worked to create a non-profit. We chose to create a non-profit that served veterans with job training in the deconstruction and building industry. We decided on the name ReCHARM Because of our desire to renew, and recycle building parts recovered from deconstruction projects. And our location in Charm City (Baltimore).
We started by creating and a marketing plan that would reach our main 3 audience of Veterans, Volenteers, and Donors. We then set out in creating a website, social media presents, a magazine ad, a look book, and two different brochures.
The ReCHARM project was so successful that I and my project collaborators were finish for the end of year thesis prize.